WAR, HISTORY and MARKETING STRATEGIES!
Throne Wars is a fictionalized presentation inspired by the lives of the Chola and Pandya kings, who ruled vast parts of Southern India many centuries ago. The history of India is replete with colourful stories involving ambitious rulers, wily court strategists, brave commanders and guerilla warfare, all of which make for compelling reading even today.
Not just that, but they also carry many important, timeless marketing lessons for business leaders.
This book is a collection of a few such stories with such lessons, which will be useful to corporate leaders, entrepreneurs and marketers. It is for them that I have written this book.
Are You Ready for the War?
"Can fiction help you learn? Can a marketing book be so interesting that you can't put it down? If this sounds preposterous, then this book will prove you wrong."
-Venkatarangan Thirumalai Technology
Entrepreneur & White-space leader
"A thought-provoking book that transects across millennia, while drawing inspiration from each era. Reading it reminded me of the Panchatantra - a gripping storyline that keeps you engaged, while extracting a take-away from each. As an entrepreneur & a bit of an Indology buff, I found the analogies from the Moovendhar especially valuable!"
-Gopinath Gandhi CEO, ReferralYogi
"This book contains fantastic analogies on war strategies that can be used in business. I particularly liked the part how the character Agastyan, the Coach of Rajaraja Cholan prods him in the right direction thus enabling him to find his solutions. The power-packed marketing lessons from history are all relevant to current day marketing needs."
- Sangeeta Shankaran Sumesh
Business Coach & Bestselling Author