Micro marketing is strategy where marketing efforts are focused on providing a solution for a curated small set of target clients. When we focus on a specific set of clients, understand their need and want, their pain point and then arrive at a solution, it will have greater acceptance.
Let us say that you want to lose 10 Kilos. The timeline you have set for yourself is five months. This means that you need to lose two kilos a month or 500 grams a week. You have broken down your target into smaller measurable chunks. You decide which tactics and exercises to try out and analyse to see which ones work for you. You start with a big goal of losing 10 kilos but focus on the micro target of losing 500 grams this week. That is micro planning.
What we need today is to be conscious of the micro moments around us. As we search for who we really are, we understand that the world perceives us differently than who we want them to think we are. Complicated? Needn’t be.