DISRUPT

We apply outlier techniques to shake up your marketing.

DEFY

We focus on the unconventional and non-traditional.

DO

We help you reignite marketing to create new revenue sources.

Everything from Ghatotkacha’s birth to his death is a game. Does he play different games, or is he merely a part a bigger game? What is certain is that every aspect of his life offers unique learnings and fresh perspectives that we can take away and apply to different business scenarios.

This is a marketing book that draws parallels between mythological characters and situational references to real-life marketing success stories.

So go on, take a leaf out of Ghatotkacha’s life and add a touch of magic to supersize your marketing game. GIANT LESSONS FROM A MYTHICAL MAVERICK Get Your Free Copy This book is for entrepreneurs.
Like me. Like you
To get out of this HELL,
By pulling ourselves up.
This book is... When the world around you is sinking, For DOERS. or getting ready to take off!
Are you paralyzed? Get Your Free Copy A step by step guide to host your summit to: Excited to unveil our latest book! A Playbook Share your Expertise
Expand your Reach and
Build your Tribe Virtual Summit! to organize your own Get Your Free Copy
ADD VALUE, BUILD TRUST

Every disruption we create must lead to tangible value. From ideation through
execution, we’ve got your back. Check out our key service offerings.

MICRO
MARKETING

Think Small. Act Big.
Do More with Less.
Add Buzz to your Biz.

FIND YOUR NICHE
FACE YOUR CONSTRAINTS
FOCUS YOUR EFFORTS

Get Started

MICROMARKETING

How to convert ideas into solutions?
You need to build an effective micro marketing strategy!

Micro marketing is a strategy where marketing efforts are focused on providing a solution for a curated small set of target clients.
Crawl, walk, trot, canter, gallop…….

We can dream of galloping away, like a horse; smooth, fluid, a beauty to look at. That’s the end goal, however ephemeral the experience.

We all start with a grand vision; a big hairy audacious goal and it is necessary to have that big goal in front of us.

To get there, we need to make a start. We need to start with one small step in the right direction.
That small step towards the large goal is “MICRO”.

We work with you to convert your ideas into solutions (with paying clients :).

VIRTUAL
SUMMITS

Go Virtual. Go Viral.
Stay in. Reach Out.

SHARE YOUR EXPERTISE
GROW YOUR TRIBE
ENHANCE YOUR VISIBILITY


 Get Started

CONTENT
REPURPOSE

Retell your Stories.
Be Findable. Add Value.
Create Less. Promote More.

REACH NEW AUDIENCES
SUPERCHARGE SOCIAL MEDIA
OWN YOUR CONTENT SPACE


Get Started

BUYER
PERSONAS

Find your Super Fans.
Nail your customer
segmentation.

LET’S FIND THOSE WHO
WILL LOVE YOU!

Get Started

BUYER PERSONAS

What is a buyer persona?
When you look at it, you realise there are a lot of buyers. Some pay with money, some with time, some with love and affection!

Buyer, Member, Volunteer, SuperFans: a sample of the various types of personas that exist.

We run a business for a specific set of clients, to whom we provide significant value, build trust and therefore sales happen. We exist for the clients and not the other way around.

When you know whom to work for, work with, a lot of things fall into (the right) place.

Every few years, people change. So does their desires, aspirations, needs and wants.

A buyer persona therefore needs to be enhanced periodically.

Talk to us for arriving/re-arriving at your buyer persona.

REFERRAL
MARKETING

Use WoM to create
the WoW factor!

LET’S BUILD YOUR
WORD OF MOUTH ARMY!

Get Started

REFERRAL MARKETING

Do you have an engineered Word of Mouth engine?
Do you let referrals happen or do you make them happen?

RETENTION is the biggest growth area now. A customer who loves you and your service has all the potential to be your SUPERPROMOTER.

A referral is way different than an introduction.

Talk to us to recast your referral engine: for growth.

OUTLIER
IDEATION

When you are stuck
and need a solid shake


LET’S BREAK
THE BOX!

Get Started

OUTLIER IDEATION

When things aren’t normal, normal marketing doesn’t work.
What helped you thus far, is good thus far! What after that?

For growth firms, there is a plateau in revenue and growth. Most of us end up doing more of whatever worked for us in the past.

What we need is an unconventional thought process and ideation team, to come out with outlier ideas.

Go against the grain, cut through the noise, add value to your client base by doing the unexpected.

Enough said!
Talk to us if you want to shake up your team and come out with a clutch of practical, workable, useful OUTLIER IDEAS.

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MASTER CLASSES

Our high impact masterclasses pack quite the punch.
You are sure to takeaway awesome learnings and actionable ideas.

OUTLIER
MARKETING

Marketing doesn’t
Do More with Less.
Or murky.

 GO BOLD
GO FRUGAL
GO OUTLIER

Know More

BUYER
PERSONAS

Know your Customers.
Inside Out.

DELIVER VALUE
ENERGIZE ENGAGEMENTS
INCREASE SALES

Know More

IDEATION &
CO-CREATION

Hack your Growth.
Build a Community.
Screw the Box.

 FAIL FAST
LEARN FASTER
BUILD AGILE

Know More

RESOURCES

Our tried & trusted checklists, guides, playbooks, questionnaires, templates and tip sheets
are guaranteed to help you jumpstart your marketing journey. And oh, they’re free to download.

INFLUENCER
MARKETING
HANDBOOK

A handy guide to nail your
influencer marketing.
Contains cheat sheets,
checklists & case studies.


Download

GAMIFICATION
TIPSHEET

Unleash the potential of
gamification in marketing.
This tip sheet helps you learn
how to infuse gamification
techniques into your business.


Download

GLOBAL
REFERRAL
STRATEGIES

Practical ideas, proven formulas
and strategies from 30 experts
from ‘Global Referral Summit’,
will help you launch your
referral marketing strategy.

Download

VIRTUAL
SUMMIT
PLANNER

Use this handy planning
template to host your
Own online summit


Download

VIDEO
RECORDING
CHECKLIST

Video is in and you can
get it just right. Follow
through the key points.


Download

A/V EDITING
CHECKLIST

Editing, Subtitling,
Transcribing
We have it all here,
ready for you.


Download

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BOOKS

Rich in ideas, quirky in content, deep in experience. These must-read books will help
demystify the magic behind marketing. Add them to your physical /virtual book shelf.

DEVIL DOES
CARE

Outlier marketing tactics
for the bootstrapped
entrepreneur / marketer.


Read More

VIRTUAL SUMMIT
PLAYBOOK

A step by guide
to launch your first
virtual summit.


Read More

OPTHALMOLOGISTS
BRAND YOURSELF

A talk book based on a
keynote speech from the
Ophthall 2019 conference.


Read More

CLIMB YOUR WAY
OUT OF HELL

Outlier Marketing to Overcome
worst-case scenarios
and grow your business



Read More

THE GHATOTKACHA
GAME

Marketing lessons
from mythology!


Coming Soon

STREET SMART
MARKETING

Marketing mantras
from the street vendors
of Chennai.

Coming Soon

SUPERSTARS
MATCHBOOK

108 jobs for people
with disabilities.
Add Diversity to
your workplace

Coming Soon


BUYER PERSONA
KNOWBOOK

Know your customers
inside out. Increase
engagement & sales.


Coming Soon

STORY RETELLING
COOKBOOK

Use content repurposing
to build new tribes.



Coming Soon

BLOGS

Latest perspectives, opinions and gyaan. Read, imbibe, apply.

PODCASTS

Pint packed sound bytes that pack quite the punch!



VIDEOS

Marketing & chill? These binge-worthy video series will
give you lots of cool ideas to experiment and implement.


MICROMARKETING: BUILDING A COMMUNITY OF INFLUENCERS "Connections in “their” medium of choice" Micromarketing lessons from an interview with Jeyappriya Dhevi, MD of Kriyative Learning Solutions. KEY LEARNING: 1.CASE STUDY based approach to building conversations and connections. 2.CONTENT CURATION to build a community of influencers 3.Keeping friends close and COMPETITORS closer!
MICROMARKETING : BUILDING A COMMUNITY OF INFLUENCERS "Connections in “their” medium of choice"
YouTube Video VVVaaUJIaG51c0pBSk51MTVNcGFlN0pBLjU2QjQ0RjZEMTA1NTdDQzY=
MICROMARKETING: VALUE OVER VOLUME! Where am I most likely to get the highest ROI? Micromarketer lessons from an interview with Ganesh Vancheeswaran. KEY LEARNING: ✅“Value over volume” is very significant, just three words, but it conveys what you're looking at. Where do I get the highest ROI? Who is my specific target segment who are, ✅BE ON the edge of need and want. Position yourself on that edge.
MICROMARKETING: VALUE OVER VOLUME!
YouTube Video VVVaaUJIaG51c0pBSk51MTVNcGFlN0pBLjI4OUY0QTQ2REYwQTMwRDI=
Micromarketing: Find out Connectors and Influencers! Micromarketer lessons from Dave McCaughan of AiAgency ✅ KEY LEARNING: 1. Narrow down your target segment 2. Find out the “connectors” and influencers 3. Use stories to change people’s opinions and behaviour
A Micromarketer lessons from Dave McCaughan of AiAgency
YouTube Video VVVaaUJIaG51c0pBSk51MTVNcGFlN0pBLjAxNzIwOEZBQTg1MjMzRjk=
A CCC(Challenge, Change, Creativity) session with P C Bala Subramanian, Executive Director of Matrix Business Services. KEY LEARNING:- 1.Chart your own unique path in business 2. Don't be conventional. Try new approaches. 3.Build Your customers for a longer-term 4. If you work hard things will fall into place.
A CCC(Challenge, Change, Creativity) session with P C Bala , Director of Matrix Business Services
YouTube Video VVVaaUJIaG51c0pBSk51MTVNcGFlN0pBLjUyMTUyQjQ5NDZDMkY3M0Y=
Micromarketer lessons from an interview with @Soundarya Srinivasan of #MyManjushaa KEY TAKEAWAYS: ✅ Work with a smaller client base, people who are like you, and people who are like them. ✅ The messaging is targeted to a small local audience, which is better than mass marketing in terms of ROI (for specific business). ✅ Understand the culture, understand the client and create for them. ✅ Use word of mouth to grow your business. Full transcript available at: https://bit.ly/3eUNo8p
Micromarketer lessons from an interview with @Soundarya Srinivasan of MyManjushaa
YouTube Video VVVaaUJIaG51c0pBSk51MTVNcGFlN0pBLjA5MDc5NkE3NUQxNTM5MzI=
A Micromarketer Interview with Namrata Sundaresan, Co-founder of Käse, www.EatMoreCheese.in ✅ KEY LEARNINGS: 1. Focus on a single platform for core marketing and tribe building. 2. Retention marketing with engagement as the key. 3. Experiment and gamify to increase the engagement level. And, of course, measure, measure, tweak and measure!
A Micromarketer Interview with Namrata Sundaresan, Co-founder of Käse, www.EatMoreCheese.in
YouTube Video VVVaaUJIaG51c0pBSk51MTVNcGFlN0pBLjEyRUZCM0IxQzU3REU0RTE=
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GAMES

Who said learning can’t be fun? These educational games on marketing
concepts & tactics are a sure shot way to fire up your marketing game!

MAJAAA

A rummy-style card game to
help you understand unique
marketing ideas that have
proven to be trump cards
for some of the world’s
leading businesses.

Know More

BUYER PERSONA

Take this quiz to
understand the basics of
buyer personas and why they
are so important to score big
with your customers.

Let's Play



YOUR GAME

Want to co-create a game
with us? Send us your idea
and we’ll help bring it to life!




Let’s Connect

TOOLS

Micro sized tools. Mega sized impact. These nifty little tools will help you
automate key touchpoints and accelerate your initiatives.

 

INFLUENCER
INSIGHTS

This nifty tracker helps you
discover the top influencers
in your niche , to help you
jumpstart your influencer
marketing campaign.


Coming Soon

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PRODUCTIONS

Creativity lies at the heart of everything we are involved in.
Check out our creative collaborations with these amazing artists, authors and entrepreneurs.



REJECTED

A rip-roaring collection of
rejections, in collaboration
with Abhi Arumbakkam




Coming Soon



MIND IT

A music album for
meditating marketers in
featuring Dr.Padma Murali




Coming Soon



NUT KASE

A cheese moving card
game in collaboration
with Kase artisanal cheese





Coming Soon

THE KAST & KREW

Meet the mad mavericks that make up Krux108.

PRAVIN
SHEKAR



Outlier Marketer. Parallel
Entrepreneur. Raconteur.


Namrata
Sundaresan

Consultant. Creator. Cheesemaker!
A recipient of the “Nari Shakthi Puraskar”
from the President of India.
Namrata is the key brains in the think tank
and helps ideate key solutions for clients.


RAJESH
SRINIVASAN

Marketing Consultant


SIDDHARTHA
PREMILA

Siddhartha is a content repurposer and expert in creating buyer personas. He is a co-author for the “Buyer Persona Knowbook”, which will be released in Q2 2020. Siddhartha is working in content repurposing for Professional Speakers and CEOs.


ADITHYA

Adithya is the host for the international marketing summit for doctors 2020. He is the creative lead for this summit. Adithya has worked on several market research studies with doctors across India. Being an operations guy, he wants to explore and learn new things always.


DEEPAK RAJ
PUGALENTHI

Deepak Raj Pugalenthi is an enthusiastic
Digital Marketer. He handles digital activities for Krux108.






 

PUJA
JAYAPAL

Puja is a Market analyst and host for the Global Healthcare Summit for Entrepreneurs, Marketers, Brand managers in the Pharma, Healthcare, and Nutraceuticals space. She is passionate about writing.




 
LET’S CONNECT

Mail us. Call us. Ping us. Buzz us. Follow us. Retweet us. Stalk us.
We’re all ears and we’re eager to listen to what you have to say.


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