DISRUPT
We apply outlier techniques to shake up your marketing.
DEFY
We focus on the unconventional and non-traditional.
DO
We help you reignite marketing to create new revenue sources.
This is a marketing book that draws parallels between mythological characters and situational references to real-life marketing success stories.
So go on, take a leaf out of Ghatotkacha’s life and add a touch of magic to supersize your marketing game.
Like me. Like you
To get out of this HELL,
By pulling ourselves up.
This book is...
Expand your Reach and
Build your Tribe
ADD VALUE, BUILD TRUST
Every disruption we create must lead to tangible value. From ideation through
execution, we’ve got your back. Check out our key service offerings.
MICRO
MARKETING
Think Small. Act Big.
Do More with Less.
Add Buzz to your Biz.
FIND YOUR NICHE
FACE YOUR CONSTRAINTS
FOCUS YOUR EFFORTS
MICROMARKETING
You need to build an effective micro marketing strategy!
Micro marketing is a strategy where marketing efforts are focused on providing a solution for a curated small set of target clients.
Crawl, walk, trot, canter, gallop…….
We can dream of galloping away, like a horse; smooth, fluid, a beauty to look at. That’s the end goal, however ephemeral the experience.
We all start with a grand vision; a big hairy audacious goal and it is necessary to have that big goal in front of us.
To get there, we need to make a start. We need to start with one small step in the right direction.
That small step towards the large goal is “MICRO”.
We work with you to convert your ideas into solutions (with paying clients :).
BUYER
PERSONAS
Find your Super Fans.
Nail your customer
segmentation.
LET’S FIND THOSE WHO
WILL LOVE YOU!
BUYER PERSONAS
When you look at it, you realise there are a lot of buyers. Some pay with money, some with time, some with love and affection!
Buyer, Member, Volunteer, SuperFans: a sample of the various types of personas that exist.
We run a business for a specific set of clients, to whom we provide significant value, build trust and therefore sales happen. We exist for the clients and not the other way around.
When you know whom to work for, work with, a lot of things fall into (the right) place.
Every few years, people change. So does their desires, aspirations, needs and wants.
A buyer persona therefore needs to be enhanced periodically.
Talk to us for arriving/re-arriving at your buyer persona.
REFERRAL
MARKETING
Use WoM to create
the WoW factor!
LET’S BUILD YOUR
WORD OF MOUTH ARMY!
REFERRAL MARKETING
Do you have an engineered Word of Mouth engine?Do you let referrals happen or do you make them happen?
RETENTION is the biggest growth area now. A customer who loves you and your service has all the potential to be your SUPERPROMOTER.
A referral is way different than an introduction.
Talk to us to recast your referral engine: for growth.
OUTLIER
IDEATION
When you are stuck
and need a solid shake
LET’S BREAK
THE BOX!
OUTLIER IDEATION
What helped you thus far, is good thus far! What after that?
For growth firms, there is a plateau in revenue and growth. Most of us end up doing more of whatever worked for us in the past.
What we need is an unconventional thought process and ideation team, to come out with outlier ideas.
Go against the grain, cut through the noise, add value to your client base by doing the unexpected.
Enough said!
Talk to us if you want to shake up your team and come out with a clutch of practical, workable, useful OUTLIER IDEAS.
MASTER CLASSES
Our high impact masterclasses pack quite the punch.
You are sure to takeaway awesome learnings and actionable ideas.
RESOURCES
Our tried & trusted checklists, guides, playbooks, questionnaires, templates and tip sheets
are guaranteed to help you jumpstart your marketing journey. And oh, they’re free to download.
BOOKS
Rich in ideas, quirky in content, deep in experience. These must-read books will help
demystify the magic behind marketing. Add them to your physical /virtual book shelf.
BLOGS
Latest perspectives, opinions and gyaan. Read, imbibe, apply.
I WANT THAT JOB. What am I ready to do for it?
This story of Sridhar Ramanathan is inspired by his Linkedin Post. I am, as usual, an observer and a raconteur. In this case, the story c...
Jul 14, 2021 / Read More
A SQUISHY SQUEEZY STATE OF AFFAIRS
(Inspired by R. Sridhar’s Linkedin post.)
Jul 13, 2021 / Read More
What’s there is there. The rest of the shit is in your head!
Summary: Meet our protagonist Rahul. If you missed the previous three stories, here is the link to the first part. I continue to observe ...
Jul 10, 2021 / Read More
VAGABONDING AS A WAY OF LIFE!
Rahul, the same protagonist from an earlier story, returns. And so do I, as the observer and storyteller.
Jul 08, 2021 / Read More
WHAT DOES IT TAKE TO WIN?
I am an observer and a raconteur. I love taking nuggets from life and spinning a yarn around it. Today, I present the story of Rahul, the...
Jul 07, 2021 / Read More
PODCASTS
Pint packed sound bytes that pack quite the punch!
VIDEOS
Marketing & chill? These binge-worthy video series will
give you lots of cool ideas to experiment and implement.
GAMES
Who said learning can’t be fun? These educational games on marketing
concepts & tactics are a sure shot way to fire up your marketing game!
PRODUCTIONS
Creativity lies at the heart of everything we are involved in.
Check out our creative collaborations with these amazing artists, authors and entrepreneurs.
THE KAST & KREW
Meet the mad mavericks that make up Krux108.
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